Leadership Journey Speech

I was invited to the University of Florida to give a talk about what leadership means to me, how I  led my own life to manifest my dreams, and how I turned a plethora of adversities into a business today.

Here is a cut of the talk I gave minus the beginning part of me breaking down what leadership means to me. If you’re interested in that, read below!


Good evening, everyone. It’s great to be here at UF again and I want to thank Ben for inviting me back. 

My name is Josh Perry. I’m a former pro BMX athlete and today I am going to share my journey of how I led my own life to manifest my dreams and turn a plethora of adversities into a business.

I am also going to share a bit about what leadership means to me and ultimately what I have learned from the last 29 years of my life, actually going on 30 in exactly one week from today.

I want to give you guys some context of where I started and came from to open up the floor for some Q&A because I love Q&A and I want to bring you all as much value as I possibly can with the limited time we have.

I want to start off by saying thank you all for your valuable time. I never imagined I would be where I am today and it’s truly an honor and privilege to be here sharing my life with all of you. It’s my hope that my story and all I have to share with you will help bring you all value and clarity on how you are all leaders and that there’s no set path to becoming one.

When you look at me, you see a healthy human being, right? But what you don’t see is what’s on the inside and you’d probably never guess I have anything internally wrong.

What if I told you I live with 4 tumors in my skull today? Would you believe me? Well, I do and now find myself as a living example of the famous saying “don’t judge a book by its cover”.

I share that part of my story because I believe health is internal, not numbers on a scale or piece of paper, which I learned the hard way. It’s my mission to inspire that perspective in others to empower them to take accountability for their health and overall quality of life so that they can become the healthiest, happiest, & most successful versions of themselves without suffering or given a death sentence to make changes.

When you’re told a brain tumor is slowly killing you as it occupies half of your brain, AND, you WILL DIE, unless they cut open your skull to remove that tumor, your priorities and perspectives in life begin to shift really fast.

That’s exactly what happened to me as I was diagnosed with a massive brain tumor just after turning 21 and living out my dream. I’d been told that I was healthy all of my life up until that moment so that diagnosis left me feeling confused, angry, and thinking I must have been a bad person or done something to deserve this. It didn’t help that I was alone for that diagnosis or that the doctor told me I’d never ride my bike again.

My experiences of being diagnosed 3 separate times, totaling 5 different tumors, among other obstacles like blowing out my knee, living out of my car, overcoming depression, being abused most of my childhood by a drunken step-father, and flat lining on the bottom of a contest course all has led me down a deep path of self exploration and auditing who I am, the choices I’ve made in my life, and ultimately who I wanted to become.

I’d tell you were crazy had you told me what I would accomplish today, the parts of the world I’d see, and who I’d become when I was 17, just dropped out of high school, and left home in pursuit of a dream to become a professional BMX athlete. But, looking back on the last 12 years of my life makes sense as to why I was able to do so. It all stemmed from a vision I had created for my life and the tenacity to not give up.

I believe we all have the same choice in our lives and that’s our perspective, which no one can take from us. It’s a choice we are faced with on a daily basis. It’s not always easy but it’s worth putting the effort in to become aware of our thoughts and focus on improving them. I could have very easily chosen the perspective of a victim and had given up on more than a handful of occasions and no one would have ever batted an eye.

But, for what purpose? How would that help me? It wouldn’t and my vision wouldn’t allow that choice.

I love sharing these 2 quotes that go with this belief.

1) Life is 10% what happens to us and 90% how we respond

&

2) Life doesn’t happen to us, it happens for us…

Both quotes come from different people but detail the same choice, a choice in perspective and how we see the world and the events that take place in our lives.

Simon Sinek says a great leader has a clear vision of the world that does not currently exist & an ability to communicate this vision. I also believe a leader is someone who wants others to succeed and has the following 3 traits….

  1. Authenticity– following your heart, being yourself, sharing what you believe, and walking your talk, even when no one is looking. 
  1. Trust– providing a sense of trust and loyalty to others and showing them you truly care so they feel safe.
  1. Serving– sharing and bringing others value and support so they can become as successful as possible.

Notice nowhere in there did I say in order to become a leader you must have a sense of power or “leverage”. What I have learned from my own experiences and from other leaders is that being a great leader is all about sharing our beliefs, bringing others value, and aligning all of our actions with our WHY, or our purpose.

“There are leaders and those who lead. Leaders hold a position of power or influence. Those who lead inspire us. We follow those who lead not because we have to, but because we want to. We follow those who lead not for them but for ourselves.” Another great quote from Simon Sinek.

As Ben has shared with me, I know most, if not all of you, are familiar with Simon Sinek’s book “Start With WHY” and the examples of leaders he uses. So, I won’t say much else about what makes up a great leader. But, I will share a bit about my journey and how I ended up here today.

 

Josh P.

 

Purpose Driven

Being diagnosed 3 times with 5 total tumors, among other obstacles like blowing out my knee after treatment, living out of my car for a few months, overcoming depression, being abused most my childhood by a drunken step-father, breaking ribs after my third diagnosis, and flat lining on the bottom of a contest course all has led me down a deep path of self-exploration and auditing who I was, the choices I was making, and ultimately who I wanted to become.

I’d tell you were crazy had you told me what I would accomplish today, the parts of the world I’d see, and who I’d become when I was 17, just dropped out of high school, and left home in pursuit of a dream to become a professional BMX athlete. But, looking back on the last 12 years of my life makes sense as to why I was able to do so. It all stemmed from a vision I had created for my life and the tenacity to not give up.

I believe we all have the same choice in our lives and that’s our perspective, which no one can take from us. It’s a choice we are faced with on a daily basis. It’s not always easy but it’s worth putting the effort in to become aware of our thoughts and focus on improving them. I could have very easily chosen the perspective of a victim and had given up on more than a handful of occasions and no one would have ever batted an eye.

But, for what purpose?

How would that help me?

It wouldn’t and thankfully my vision wouldn’t allow that choice as these experiences have given me clarity with my purpose to SERVE others🙏🏼

We all have the same choice in life….our PERSPECTIVE and the vision we create for ourselves.

I’m just a kid from Cape Cod with no money, no upper hand, and a lot of odds stacked against me.

I could have chosen a path of fear disguised by practicality but I chose a path dictated by my vision even though others said it wasn’t possible.

If I can succeed, so can you!

Tagged are the people who inspire me daily🔥🙌🏼

Josh P. 💚🧠✌️

📸 Jackie Lauricella

ACL & Keto

I returned riding after ACL surgery a week shy of 4 months in spring of 2016.

It wouldn’t have been possible if my knee wasn’t half as swollen as most patients with that kind of reconstructive surgery come out with.

I contribute my speedy recovery to all the prehab work I did 2 months prior to surgery with Jackie as well as the ketogenic diet that I wasn’t aware I was following at the time. I just thought I was just high-fat and low-carb. What I didn’t know that by my taking it to the next level with cutting out all things that raised my blood sugar and/or inflammation (starches, sugars, grains, alcohol, dairy, etc.) that I was probably ketogenic for a good portion of that pre-hab.

This photo is of a 720 barspin that took the @davemirra best trick and I ended up winning the main contest too.

I went on to place 3rd at my first @fise world championship contest and ended up 10th overall in the world even tho I missed 1 of 5 events.

That surgery and 2016 contest season was one of the greatest times of my life and all the hard work and dedication paid off more than I imagined.

It was also my last year competition and I’m beyond grateful to have ended my last year in competition with such a positive mark.

Josh P. 💚🧠✌️

Top Keto Protein

What are your favorite protein sources?🤔

Quality over quantity when it comes to protein, especially while following a ketogenic diet and lifestyle.🌀

As you adapt to burning fat over time while following a ketogenic diet, your body’s need for higher levels of protein lessens as it becomes more efficient at utilizing amino acids (building blocks of protein) thanks to less oxidation of protein. You also become more sensitive to the amino acid “leucine”, one of the most important amino acid for protein synthesis. 💪🏽

Here are my favorites when it comes to protein sources that are not in the powdered form, which I also use but mainly in the forms of bone broth protein and collagen protein.

Josh P. 💚🧠✌️

It’s Over

Have you ever been told “you’re going to die”?

I have and it’s not fun.

What’s cool is that those words in that order will change your perspective on life and how you’re navigating through it.

For me, I saw the opportunity I still had at hand to preserve my life. Recently, my younger brother passed away and it’s had me down and challenging my beliefs.

If anything positive has come from the death of my brother, which is f***ed to even think about, is that it’s given me another wave of gratitude to be alive and surrounded by so much love and abundance.

I share all I share to inspire change in perspective in all of us to see how much positivity we have in our lives, no matter what we have going on. Not everyone is as fortunate as we all are in this very moment to wake up and live another day or to “fail” again and again.

No matter what you’re going through, shit could always be worse if you’re breathing. Think about that long and hard.

I think about that when I face times like today when I am heart broken, questioning why I’m still here and Danny is not, questioning “do I even want to ride BMX anymore”, and feeling like giving up.

Then I remember I’m alive and Danny wouldn’t want me to quit and so many people count on me to stay strong for them.

I’ve learned many things along my journey and one quite that’s given me a lot of clarity on my path is “off self, on purpose” that @isaacstegman shared with me.

Anytime I get down, I remember what my purpose is and tell myself to lift my head up and continue striving to better my life and the lives of others.

Thanks so much @kerwinrae for coming into my life and doing more for me than you probably are aware of. 🙏🏼

Josh P. 💚🧠✌️

Saturated Fat

“It’s hard to imagine how dietary saturated fat can be problematic when it is promptly burned to carbon dioxide & water.” -Dr.’s Jeff Volek & Stephen Phinney

There is no current evidence of associations between dietary saturated fat intake & cardiovascular disease. Circulating saturated fat in the blood, however, shows consistency of increased risk for cardiovascular disease.

During a high-fat/low-carb diet, also known as a ketogenic diet, the individual becomes fat-adapted in time. That is, as long as they don’t “cheat” with excesses carbs/sugar & stay patient as the body’s metabolism shifts from sugar-burning to predominantly fat-burning.

As the quote above states, it’s hard to have circulating saturated fat levels when you become efficient as metabolizing fats for fuel.

What’s also interesting about this book is that they show & discuss the breakdown of particular fat makeup that the body likes to store as a triglyceride (fat) in the body’s adipose tissue. This allows us to understand what the body likes to burn for fuel when there’s no food.

The break down shows 55% monounsaturated (nuts, avocado, olive oil), 27% saturated (animal foods & coconut oil), & 18% polyunsaturated fats (nuts, eggs, fresh water cold fish, micro algae).

Overall, a good mix of healthy fats while avoiding canola, soy, & corn oils is a general good way to approach a ketogenic diet.

-Josh P. 💚🧠✌️

Forget Your Limitations

What we focus on, we attract more of in our lives, “good” or “bad”.

If you focus on limitations, past “failures”, times you fell down, or the inability to accomplish a goal before even setting out on the journey to accomplishing it, you’ll attract more limiting beliefs that are not true but prove yourself right.

This concept can be applied to health, career, sports, relationships, creativity, and virtually everything.

If we focus on what’s limiting us from reaching a goal(s), then we rob ourselves of the potential of gaining clarity around a possible option or solution, or even crushing our goal(s).

We give up before we even try.

I have seen this in my own life many times and it still comes up. The difference is that I now carry around an awareness or “alarm system” for these limiting beliefs and I trace back the thoughts that create them and create new ones.

Easier said than done, but so worth the effort.

What’s your take on limiting beliefs and how do you move forward when you notice one?

-Josh P. 💚🧠✌️

“Brinner”

Breakfast for dinner anyone?

Nutrition doesn’t need to be complicated as I used to think.

By eating real, whole food and drinking more water, anyone can make improvements to their health and wellness.

Taking it a step further by eliminating sugars, grains, alcohol, and starches while adding in full-fat foods can boost your brains health and body composition tremendously.

How is this so?

In short, when you eat very low carb and higher fat your body switches over from running on carbs/sugar to running primarily on fat. This is known as a ketogenic diet.

When you initiate this process, you become efficient at burning fat (dietary & body) and start producing what’s called “ketones” a metabolic state known as “Ketosis”. These ketones help fuel damaged brains, help starve off cancers and tumors, reduce inflammation, can help reduce/eliminate seizures, signal genes to turn on or off, increase insulin sensitivity so you utilize the energy you consume rather than storing it, increase energy, sleep, and recovery, and much more.

I follow this way of eating as I prioritize my brains health. By doing so, my body composition has improved and my clients health have transformed tremendously.

-Josh P. 💚🧠✌️

👉🏼 interested in a ketogenic diet and becoming the best version of yourself?

👉🏼 DM ME NOW FOR INFO ON SEEING 100% GUARANTEED RESULTS OR…

To begin your transformational journey…

📲 go to www.KetoBrains.com

💪🏽 SELECT A GOAL!

Enroll in my 12-week health coaching program & Let’s Get GOING! 🙌🏼

WHAT RESULTS DO U GET?

🔥 Fat burning Metabolism

🧠 Improved Brain Health

🥑 Reduction In Inflammation & Oxidative Stress

💪 Natural BDNF & Growth Hormone Stimulation

🔬 Disease Fighting & Prevention Potential

🌀 Improved Mental Clarity & Cognitive Performance

⚡️ HIGH SUSTAINABLE ENERGY

Don’t Judge A Books Cover

“Don’t judge a book by its cover” resonates with me more and more today.

I don’t have a weight loss story that led me to a ketogenic lifestyle.

I battled multiple brain tumors, concussions, depression, anxiety, and stress over the course of my lifetime and still do today.

Yeah, KETO can help with weight loss, no doubt! But, I’ve learned that health is more than physical appearances and is internal.

I learned that the hard way and it’s why I share all I share. So YOU don’t need a doctor telling you that “you will die” if you don’t make changes. Sometimes, that isn’t even an opportunity because it’s too late.

Don’t wait until a diagnosis, illness, injury, or until it’s too late to consider the health of your brain and prioritize the choices you make in your day to day. 🙏🏼

-Josh P. 💚✌️

Thanks To My Health

Thanks to my health, I’ve been able to have a positive influence by sharing my experiences and what’s worked well for me in an effort to inspire action for change in others that empowers them to be as healthy, happy, and successful as possible.

I set out to become a professional BMX athlete when I was 17, dropped out of high school, and moved 13hrs south to Greenville, NC to train with the best.

My journey with health began when I was 21 (2010) and told I would die unless I had my skull cut open to remove a massive brain tumor.

Being on my own for the first time and having a sense of “freedom” led me down a poor lifestyle full of toxic choices. These choices included drinking at a young age, late nights, copious amounts of sugar consumption, and thinking because I was young and told all of my life that I was “healthy” that I didn’t need to worry about my choices, which ultimately manifested in the form of a brain tumor.

That brain tumor diagnosis was a wake up call and the catalyst to my passion for nutrition and exercise, specifically a ketogenic lifestyle. It’s also what led me to adopt the phrase “discipline equals freedom” and prioritize the health of my brain by educating myself and making healthy choices.

@davidperlmutter book “Grain Brain” was the spark to me following a high-fat/low-carb diet and improving my health dramatically. It’s allowed me to become even more empowered and share the love with others so they could experience the benefits too!

It’s been an honor to collaborate with @gardenoflife and @davidperlmutter over the years and I’m beyond stoked of the “Brain Health” line they recently released 🙌🏼🙏🏼

I took a step away from competition last year to focus on fulfilling my purpose of helping others by starting a ketogenic health coaching business.

I work with business owners and company teams that are looking to remove excess body fat, improve their energy, sleep, and their brains health and performance.

I believe health is internal and starts with our choices.

-Josh P. 💚🧠✌️