Ketones are NOT magic fat burning pills.

Conventional wisdom says glucose is the preferred fuel source for the brain /body but did you know that even in the presence of elevated levels of glucose, the brain, heart, & lungs will use ketones for fuel first?

What’s sad is that most of society doesn’t know how to unlock/activate them, or that they even exist within us or that we can consume them via drinking them.

The old way tells us that carbs are necessary & healthy, fat makes you fat, & experts continue to say the key to increasing health & performance is to eat less, move more, follow restrictive bland diets & lower your fat intake.

An important factor to know is that a natural byproduct of making energy from any food source & oxygen is the creation of chemicals called free radicals, which are normal & healthy as long as they stay in check.

Too many free-radicals are like pinballs bouncing around the cells causing damage & inflammation, which can lead to things like brain fog, declined energy & performance, fat accumulation & are the cause of major disease like diabetes, cancer, heart disease & so on..if not addressed. Carbs yield more free-radicals than fat/ketones do & carbs produce less ATP (our body’s’ energy currency) per molecule than ketones.

Ketones are a byproduct of burning fat.

Ketones are essentially powerful energy & signaling molecules. Think of them as little biological hackers that can reprogram your genes to work in your favor & at the same time they are like these little motivational speakers running all throughout your blood. Imagine what it would feel like to have that running through your veins during the day & how much better you’d feel.

Have you tried the new strawberry peach Keto//NAT from Prüvit​?

-Josh P. 💚🧠✌️

The Cycle

I don’t believe in one over the other. Do you?

To me, they both have biologically responses and both affect our brain and physiology.

We have a choice in what we feed our brains and body every single day and both of these choices make up who we are.

If we are not happy or content with our current status of being, we can change it. Some don’t believe that to be true and find themselves stuck where they are happy. Sometimes they get inspired to make changes but it doesn’t last due to the underlying disbelief in their efforts.

When it comes to nutritional choices, I’ve come a long way and can assure you that you can make changes to better your health, performance and overall quality of life.

When it comes to the mental side of things, I had a deep rooted belief that I was always going to be broke, I wasn’t capable of “success” outside of BMX, and that I was going to work a job when I was done riding BMX professionally because I had no value to offer the world and was destined to work a job for someone else.

Once I began learning how both the mind & body really work, my perspective shifted in profound ways. I began to empower myself with tools to take back my health and to achieve success in other areas of my life like my relationships, starting my own business, my education, the ability to spread my message and purpose to support others around the world, manifesting amazing people and experiences in my life, and the list goes on.

What we choose to consume (food/beverage) affects our physiology and our brain, which in return affects our thinking. What we choose to consume in terms of content and time with people within our lives affects our thinking, which influences the choices we make nutritionally.

As you can see, it’s a cycle that continues until we’ve become conscious of it and make a choice to optimize areas of our lives we desire to do so.

I was one of the many to commonly say “I’m fine now, so why do I need to change”. Then, when I was 21, my life flipped upside down when I was told I may die of a brain tumor.

Change starts with consciousness, or awareness, and progresses with a desire to change and optimize choices.

Josh P. 💚🧠✌️

Keto Context

I can’t stand posts that say “carbs don’t make you fat.” Or “fat doesn’t make you fat” when that’s both true and false.

How so?

Context. Context of the individual and the source of said fat or carbohydrate. Some fats promote insulin resistance while others promote ketogenesis. Some carbs are slow digesting and don’t raise glucose levels nearly as much as others.

Not everyone can eat certain carbs or in specific amounts. Not everyone has the same insulin sensitivity or lack thereof. Not everyone is the same age with the same body composition. Not everyone has the same metabolic health in regards to mitochondria. AND, not everyone has the same lifestyle.

Blanket statements like these cause harm and confusion with people that don’t know that there’s a ton of context involved.

AND yes, you can put on body fat even with consuming exogenous ketones.

Exogenous ketones ARE NOT a fat burning drink. Drinking exogenous ketones to reach a state of ketosis DOES NOT mean you are burning fat. It means you drank a form of energy that puts ketones in your blood. Yes, exogenous ketones come with calories (energy) and can contribute to fat gain in some circumstances.

That’s why having a goal with a clear purpose, a proper plan of implementing progressive steps that bring a ton of clarity to the picture, and a way to track progress beyond just a scale is beyond critical.

Also, someone in your corner that knows how to guide/navigate others to reach their goals without trying to sell you a miracle “fat burning” drink misleading you to think that’s all it takes. Exogenous ketones are an amazing tool, if consuming the correct form and brand and doing so “responsibly”.

Context context context.

Josh P. 💚🧠✌️

Ketones & Mitochondria

I don’t have a weight loss journey that led me to keto.

That’s not to say there’s anything wrong with that but it’s my belief body composition is just scratching the surface and is a by-product of prioritizing brain health.

Because we can’t see our brain, I find we often dismiss how we harm it on a daily basis. I learned this the hard way and it’s my life’s mission to shift perspectives through the lens of my life journey so others can choose to make changes from a state of joy and gratitude rather than pain and suffering as I experienced and was forced to reactive to a situation to save my life.

The profound benefits from ketones in regards to 🧠 health & performance come from optimally performing mitochondria and sufficient, superior, and efficient fuel to the 🧠 and body that produces less damage as a natural byproduct of metabolism.

When we’re running off of glucose for fuel predominantly, we produce more free-radicals and inflammation in the body, which damages mitochondria and create more free radicals and inflammation, which creates a damaging cycle.

Over time, from chronically elevated glucose levels and trauma to the brain (TBI, toxins, stress, depression, anxiety, etc.), the mitochondria can also become dysfunctional and begin producing less energy, storing fat, and can lead to more serious issues.

The problem with getting this message across?

There’s no way to measure WHEN issues may occur.

That’s why I share my story. I was 21 when I was diagnosed with a brain tumor even though my external looked “healthy”. Educate yourself and choose to change for the health of your 🧠 and from a state of gratitude.

Josh P. 💚🧠✌️

Focus

Focus: the center of interest or activity | pay particular attention to.

My focus was BMX.

My focus was myself.

My focus was proving others wrong.

My focus was making my dream a reality.

Then my focus shifted to staying alive after being diagnosed with a brain tumor when I was 21, 23, and again when I was 28.

After the third diagnosis and my younger brother taking his life, my focus has shifted all-in on a purpose to inspire perspective in others to take care of their brains and show them the potential we all have in life but don’t tap into it due to fear.

One aspect of my life I’m super passionate about is living a ketogenic lifestyle and how ketones have amazing ability to improve our focus among many other profound brain health benefits like mental health and increased resilience and energy production.

I’m stoked to have readily available and bio-active forms of exogenous ketones thanks to @justpruvit.

Until recently, the only form of exogenous ketones was in the form of a salt based powdered you mix with water.

Then came along Keto//UP, which is a liquid version of exogenous ketones in a free-cell technology that isn’t bound to a salt/powder.

You just crack open the can and enjoy but what’s interesting about this form of exogenous ketones is that it hits your bloodstream even more rapidly than the salt form.

This allows for quicker absorption and uptake by the brain and other cells in the body.

Thanks to SPECT imaging with @doc_amen and @ryanplowery, I have scans looking at my brain in terms of blood flow, focus, mental clarity, ADHD support, improved testing abilities, and other cognitive benefits from exogenous ketones.

What do you do for focusing in your life? Have you tried a ketogenic diet and exogenous ketones?

Thanks to @d_sunrise_w for the images and @justpruvit for having me speak and perform.

Josh P. 💚🧠✌️

Pursuing BETTER

No words will do this feeling justice beyond euphoria and gratitude.

I’ve never felt the same emotions since competing other than before, during, and after I step on stage to share my TRUTH with 1,000’s of people.

The energy from a Prüvit event, the love and support from this amazing community, and the atmosphere of the Louisville Palace is incredible.

I’ve only been speaking for about a year now and to have spoken in front of such an amazing audience in a historical and iconic theater blows my mind and I’m incredibly fortunate to have this opportunity to speak in such a venue to such a crowd.

As I stepped on stage and looked at all the amazing humans challenging BETTER for our society, I felt at home. As I looked up into the second level balcony, I took a breath and allowed all the love and gratitude in as I felt more belief in my purpose to empower people to be BETTER and realize their potential in life as soon as they choose to step into it.

I couldn’t be more grateful for Brian Underwood (Prüvit CEO) trusting me to share with his community and to have the opportunity to experience such an amazing time with Brian Guilmette Prüvit and PrüvitNation.

Thank you all for the love Prüvit, thank you to those who’ve ever given me fuel by saying I couldn’t be successful or that I wasn’t good enough, and thank you for whoever read this all the way through.

My top HACK for BETTER in my life is to become as conscious as possible in such a way that we can audit our personality (our thoughts, actions, and emotions) to see how aligned we are with our desires….and drink Prüvit exogenous ketones!

Josh P. 💚🧠✌️

Is Keto hard or is it hard to break your food addictions?

I cringe when people say “keto is hard” or “I can’t follow keto because____”.

It’s not hard and anyone who wants to create the best version of themselves can apply the fundamentals of a ketogenic diet if I and countless others who travel, are busy, or had past food/sugar addictions can.

If someone’s willing to change their mindset and stop making excuses to hide behind, any type of change is possible.

It’s not that “keto is hard”, the reality is that the person saying this may have food/sugar addictions they’re not addressing, isn’t educated on the topic, or is being held back from emotions of fear.

This was the case for me when addressing my lifestyle and really beginning to audit my choices.

Then a brain tumor almost killed me in 2010 but thankfully I experienced this because that’s what got me to get over my excuses and fight/change for my life.

It was that emotion of fear for my life tied to that experience that led me on the path I’m on today and has helped me stay persistent and consistent while dropping the excuses to play small.

My biggest struggle with my life purpose today is helping others overcome their past selves and their excuses.

Not everyone has a wake up call as I had to fuel their fire of change.

That’s why a WHY or a purpose is so critical for all of us. Vanity purposes, in my opinion, are not complete. There’s always a deeper rooted motive to look good and it comes down to our past and the emotional baggage that we’ve brought into our adults years.

Creating a future version of ourself, mentally and physically, I find leads others to change for their better when becoming conscious to this level of thinking.

It’s not guaranteed that tomorrow will come, yet so many of us believe it will. I was one of those thinkers before I learned the hard way.

It’s my mission to get people proactive about their future to be as healthy, happy and successful as possible.

Are you being defined by your vision for the future or the past experiences you’ve had?

Josh P. 💚🧠✌️

Patience & Standards

I left BMX competition, working with BMX brands and performing in BMX shows in 2016 for MORE in my life.

I also turned down some sponsorship requests from soda and energy drink brands to keep my integrity rather than a quick financial gain.

I knew if I wanted a new reality on the level I desired, I had to make drastic choices and change how I was living my life.

In doing so, 2.5 years later, I manifested a dream partnership with @justpruvit.

I am not required to do anything I don’t want to or naturally don’t already do. This partnership supports my efforts to change lives and continue pursuing BETTER by just by being me.

No stress to compete, no stress to do things I don’t fully feel like doing, and no need to try and promote a brand I don’t believe in 100% for a paycheck to make ends meet.

I see too many athletes and influencers settling with partnerships they don’t fully believe in or enjoy, just for a short-term gain.

I used to have this scarcity mentality because I was struggling and needed to put food on my table and pay bills. I feel for those athletes with limiting beliefs holding them back but grinding for their passion.

Once I changed my mindset and developed standards for my life, that’s when these radical changes occurred. It wasn’t easy and it wasn’t quick, but it’s been so much fun learning and growing to the place I am now and continue to grow into. Safe to say….IT WAS WORTH IT.

I have manifested more opportunities to fulfill my purpose and my dreams, changed more lives, built a team helping support my purpose that I actually pay more than what I take home myself or have ever made personally (real entrepreneur status @kerwinrae), and continue to learn from amazing people within @justPruvit like @brianundy @ryanplowery and @theMusclePHD.

So much love to my amazing team @jciake and @CreatedBybrian, the @justPruvit team, those that have supported me every step of the way, and to those who have ever told me “no”, hated on me behind my back, or straight out dismissed me.

Because of all of you, I am living my life exactly how I want, will continue to do so, and continue to change more lives.

Josh P. 💚🧠✌️

New Realities Require Drastic Change

I left BMX competition, working with BMX brands and performing in BMX shows in 2016 for MORE in my life.

I also turned down some sponsorship requests from soda and energy drink brands to keep my integrity rather than a quick financial gain.

I knew if I wanted a new reality on the level I desired, I had to make drastic choices and change how I was living my life.

In doing so, 2.5 years later, I manifested a dream partnership with @justpruvit.

I am not required to do anything I don’t want to or naturally don’t already do. This partnership supports my efforts to change lives and continue pursuing BETTER by just by being me.

No stress to compete, no stress to do things I don’t fully feel like doing, and no need to try and promote a brand I don’t believe in 100% for a paycheck to make ends meet.

I see too many athletes and influencers settling with partnerships they don’t fully believe in or enjoy, just for a short-term gain.

I used to have this scarcity mentality because I was struggling and needed to put food on my table and pay bills and I feel for those athletes with limiting beliefs holding them back.

Once I changed this mindset and developed standards for my life, that’s when these radical changes occurred. It wasn’t easy and it wasn’t quick, but it’s been so much fun learning and growing to the place I am now and continue to grow into. Safe to say….IT WAS WORTH IT.

I have manifested more opportunities to fulfill my purpose and my dreams, changed more lives, built a team helping support my purpose that I actually pay more than what I take home myself or have ever made personally (real entrepreneur status @kerwinrae), and continue to learn from amazing people within @justPruvit like @brianundy @ryanplowery and @theMusclePHD.

So much love to my amazing team @jciake and @CreatedBybrian, the @justPruvit team, those that have supported me every step of the way, and to those who have ever told me “no”, hated on me behind my back, or straight out dismissed me.

Because of all of you, I am living my life exactly how I want, will continue to do so, and continue to change more lives.

Josh P.

Why Pruvit is the superior exogenous ketone on the market…

@justPruvit uses the exact isomer that the body naturally produces.

https://www.instagram.com/tv/B1tuYrcBnFo/?igshid=1lcasjl4p67lm

When you’re on a ketogenic diet and your body is producing ketones, it’s in the form of “r-BHB” (D form).

Every other supplement out there uses a mixture of D and L forms of BHB. Pruvit is the only supplement brand utilizing only the exact r-BHB isomer.

The “D” form of BHB is a biologically active form that the body can utilize as effectively and efficiently as possible compared to racemic forms of BHB.

Racemic forms of BHB are either non-biological forms of BHB or a mixture of some “D” form of BHB combined with mostly non-biologically active forms.

You use exogenous ketone supplements in the form of “salts” as ketones have to be bound to something and salts are a better platform for binding to BHB.

The Keto//UP from Pruvit happens to be the ONLY free-acid form of BHB coming in a canned beverage form rather than the salt form you mix with water.

The benefit of this liquid form is a quicker rise in blood ketone levels, which gives you quicker superior energy.

I don’t know about you, but I would rather have my hard-earned money go towards the real deal that my body has a real chance of uptaking into the cells and utilizing for energy and it’s other benefits to the brain and body.

Josh P. 💚🧠✌️